HELLA GOOD JUICE
2018 - (Rebrand 2019)
This project is from my second year of design school, where we were find a way to use sustainable packaging to design packaging for our own product. My project took on packaging for an organic juice company called Hella Good Juice. The bottles are made from 100% recycled glass, a material that can be endlessly reused. The labeling is printed with organic inks which are eco-friendly and energy efficient in production. The final brand identity and packaging design resulted in youthful and energetic aesthetic that project the company’s vibrant personality.